Thinking

Fresh ideas from HB’s
team of moment creators

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The next wave: HB’s 2025 graduates

2 min readInsights

Tom Foulkes on taking the helm as HB’s new Managing Director

Campaign Live Press

In an age of distrust, brand is the new strategy for challenger consultancies

3 min readInsights

Why B2B needs more imagination, not more tools

2 min readInsights

HB designers spotlighted for pure creative exploration

2 min readNews
The Grief of Change

How smart firms are turning AI anxiety into a competitive advantage

2 min readInsights

Nathan Gainford on the values that shape his work and life

PRINTPress

Tara Cloak unpacks what B2B brands can learn from Nvidia’s rise

FastCompany Press

Forbes features Scott McGuffie on how Gen Z judges brand success

FORBES Press

Ad Age features Nathan Gainford on the need for non-traditional creative leadership

AdAge Press
Two professional women talking on a rooftop in London

In conversation with… Charlotte and Fi on mental health and well-being at work

6 min readInsights

Redefining HB, and why memorability matters

3 min readInsights