Highlights
- Identity system
- Motion
- AI illustration
Introduction
This global consultancy needed a robust, real-world design system to make a brand impact across multiple channels and touchpoints.
Newton is a global consulting firm delivering high-level change in sectors such as government, healthcare, and energy. Poised for growth in Europe, a refreshed identity had been created but there were considerable challenges in how to apply the new branding in the real world. Our task was to take it from logo and guidelines to a full brand ecosystem in just 12 weeks.
Rapid creation
We mobilised fast, assembling a multidisciplinary team to make sense of Newton’s needs. First, an audit to get to grips with existing elements and understand the demands of Newton’s fast-paced environment. Then it was all hands on deck developing a visual toolkit that could flex across Newton’s entire multi-channel ecosystem.
On-demand AI illustration
The visual language was designed with complex and varied content in mind. We developed a custom illustration process using generative AI, making it possible to create consistent, branded illustrations on-demand. Perfect for creating a stand-out visual language at scale. With a major cycle of growth ahead, Newton now has a brand ready to expand with them and deliver a joined-up experience.
Activating brands in real situations is what matters. Now, Newton is equipped to express itself confidently, whatever the channel, message, or audience.
Scott McGuffieCreative Director
