Highlights
- Digital transformation
- Multimedia storytelling
- Member engagement
This was a pivotal moment – the chance to reimagine a magazine read by millions. We created an immersive platform that preserves its legacy while engaging members in new ways.
For nearly a century, the National Trust Magazine has connected its members with Britain’s natural and cultural heritage. Transforming this much-loved publication became a strategic priority, driven by a commitment to engage younger audiences and reach net zero by 2030. With 5.4 million members, even a 10% switch to digital would significantly deliver on the charity’s sustainability goals.
A new era of interaction
We worked closely with the client team to launch the digital platform in time for a landmark Autumn issue enriched with motion, interaction, and audio. Animated ghost stories, ambient sounds of prayer, and custom children’s games brought features and activities to life in new ways.
For everyone
The digital experience had to be true to the brand. Delivering on the National Trust’s brand promise of ‘For everyone, for ever’, clear navigation and outstanding accessibility were prioritised. This carried through to the back-end tech too; an intuitive no-code platform enables the editorial team to collaborate on creating multimedia experiences for future issues.
Digital lets you bring things to life in ways that you can't in print. This new magazine experience makes content memorable for members and provides routes into the National Trust's wider online world.
Anthony HyltonLead Designer