Shaping the future of Private Credit

Introduction

Backed by one of the most experienced teams in the industry, Corinthia launched with a bold ambition: to combine the credibility of proven performance with the agility of a disruptive challenger. They needed a brand that could command immediate trust while signalling a fundamentally different approach to private credit.

The tension was clear: How do you launch as both the safe choice and the bold one?

From foundation to future – a Corinthia story

We began with an intensive discovery process. Leadership workshops, competitive landscape analysis, and stakeholder interviews across Corinthia’s investment and operational teams. Our goal was to understand not just what Corinthia did differently, but why it mattered.

From these conversations, one truth emerged – Corinthia’s core differentiator rests on the fusion of agility and authority.

Kinetic Intelligence driving the experience

From these foundations the driving idea ‘Kinetic Intelligence’ was born. Bridging the strategic brand positioning to the creative execution and informing every part of the brand ecosystem. It captures Corinthia’s forward motion and sharp intelligence — a brand that looks, feels and behaves like the future of Private Credit. From brand mark to graphic language and colour through to the digital experience, motion behaviour, and tone of voice. The visual identity was designed to reflect Corinthia’s mission and place them in stark contrast to the competition.

The UX of their CX

Private Credit is defined by reputation and discretion, not digital innovation. Corinthia set out to change that. From strategy to sitemap, our in-depth UX process informed a digital experience that would deliver strong brand storytelling and help Corinthia connect meaningfully with its audiences, from global investors to entrepreneurial partners.

Every touchpoint in the digital ecosystem is linked, from the website to private investor portals and their internal CRM platform, creating a seamless customer experience from initial engagement through to long-term partnership. An SEO strategy was developed and integrated to help drive growth for the business.

Built for what’s next

Corinthia’s edge lies in its specialism, experience, and ambition to innovate the category. What began as a bold idea is now a brand in command of its own future. A symbol of Corinthia’s determination to reshape an industry on its own terms.