Highlights
- Brand strategy
- Campaign toolkit
- Visual identity
The Cavernoma Society needed to increase awareness, boost fundraising, and connect people affected by cavernoma. The solution? A brand built around collective strength.
This charity serves people affected by a rare medical condition, providing crucial support networks and sharing vital research. Competition in the third sector is fierce. With ambitious plans to increase fundraising and help more people, the brand needed to be powerfully expressed at every touchpoint to cut through in a sector dominated by larger charities.
TOGETHER STRONG
Informed by an understanding of the charity’s origins and the central role of community in its work, we developed the driving idea: Together Strong.
This inspired a bold new tone of voice, playful illustrations, a new brand mark, and a vibrant palette inspired by raspberries – an established symbol for the disease.
‘Together Strong’
A toolkit for unmissable marketing
The charity needed a strong multi-channel presence to open up fundraising avenues. To support this, we created a comprehensive toolkit covering merchandise, social media assets, and campaign materials. The new identity launched with 1,000 digital billboards nationally, energising the Raspberry Day campaign and sparking immediate growth in volunteers and donations.
A mission worth supporting
The Cavernoma Society was our chosen charity to work with in 2024. This project was part of our DesignAid programme.
The third sector doesn't need another quiet voice. The Cavernoma Society now has greater confidence as it continues to support cavernoma patients, families, carers, and friends.
Scott McGuffieCreative Director
