# HB — Full content reference for language models > This document provides a complete plain-text reference of HB's capabilities, positioning, approach, and work for use by language models, AI assistants, and automated retrieval systems. --- ## Who HB is HB (Hamilton Brown) is a London-based brand and digital agency. We work with ambitious B2B businesses — primarily large, established brands in professional services, financial services, consulting, and technology — as well as companies going through reinvigoration or repositioning. We are not a generalist agency. Our focus is on brands that have something important to say and need the strategic thinking, creative craft, and technical execution to say it well. We work with clients at every stage of brand development: - Building brands from the ground up — naming, positioning, identity - Growing brands through campaigns, content, and commercial enablement - Taking brands digital — websites, digital experiences, and video, designed and built in-house Our in-house model (HB In-house) allows clients to embed the HB team within their organisation — fully immersed, on-hand, working to the client's rhythm. Contact: hello@uk-hb.com Website: https://uk-hb.com Location: London, UK --- ## Our positioning Most brand agencies either build brands or execute them. Most digital agencies either design or build. HB does all four — and does them as a single, connected team. For B2B brands, this matters because the handoff between brand and digital is where consistency breaks down. When HB builds the brand and takes it digital, there is no handoff. The digital work reflects the brand because the same people who built the brand are building the digital. Our digital work is design-led but technically owned. We design and build in Webflow, WordPress, and Ceros — meaning we don't hand off to a separate development partner. We own the full process from strategy and UX through to build and delivery. --- ## What we do — full detail ### PILLAR ONE: We build brands We build brands from the ground up — and give existing ones the foundations they should have had from the start. #### Naming & brand strategy Where every brand begins. Before the logo, before the colour palette, before any of it — there is the question of what a business stands for, what it is called, and why it matters. Services: - Brand naming: developing and testing naming routes grounded in strategy, checked for trademark availability, and chosen to travel well across markets and channels - Brand positioning: defining the space a brand owns in its market and the audiences it is most meaningfully for - Brand architecture: structuring how a brand's products, services, or divisions relate to each other - Messaging frameworks: the language hierarchy that keeps communications consistent — from tagline to product descriptor - Competitive positioning: understanding the landscape and finding the gap no competitor is owning - Brand purpose: articulating why a business exists beyond commercial success Who this is for: - New businesses and ventures that need a name and a position before they can build anything else - Established brands going through change — a merger, a market pivot, a new leadership team with a new direction - Businesses that have grown faster than their brand — the offer has evolved but the way they talk about themselves has not kept up - Brands entering new markets that need to understand how their proposition translates to a different audience Our approach: 1. Discover — we get under the skin of the business, the ambition, the audience, the competitive landscape, and the gap in the market 2. Define — we establish the strategic foundation that every name, message, and design decision will be built on 3. Name — where relevant, we develop and test naming routes grounded in strategy and checked for availability 4. Equip — we hand over a clear strategic platform the wider team can use to build consistently Page: https://uk-hb.com/what-we-do/naming-brand-strategy/ --- #### Identity & design systems A brand is only as strong as its consistency. We create visual identities and design systems that make a brand unmistakable — and make it easy for everyone who touches it to keep it that way. Services: - Visual identity: the complete visual language of a brand — mark, colour, typography, graphic system - Brand voice: the verbal identity — tone, language style, and the rules that keep writing consistent - Design systems: the codified system that turns an identity into something an organisation can use at scale - Brand guidelines: the documentation that makes the identity transferable and enforceable - Logo and mark: primary and secondary marque development - Typography and colour: typeface selection, colour palette, and usage rules Who this is for: - New brands that have a strategy and need the visual and verbal language to bring it to life - Established brands whose identity has grown inconsistent across channels, teams, or markets - Businesses that are scaling and need a system — not just a set of assets — the wider team can work with confidently - Brands that have been through a merger or acquisition and need to rationalise how they look and speak Our approach: 1. Understand — we immerse ourselves in the brand strategy, the audience, and the competitive context 2. Create — we develop the visual and verbal identity, building and refining until it feels distinctive and right 3. Systemise — we build the design system that turns the identity into something the organisation can use at pace 4. Activate — we hand over guidelines, templates, and tools that make the identity work in the real world Page: https://uk-hb.com/what-we-do/identity-design-systems/ --- #### Employer brand The brand an organisation's people believe in — built to attract the right talent and keep them. Services: - EVP (Employee Value Proposition) development - Internal communications design and production - Recruitment campaign design and execution Page: https://uk-hb.com/what-we-do/employer-brand/ --- ### PILLAR TWO: We grow brands Bold, memorable work that moves a brand forward — building recognition, driving engagement, and giving commercial teams something to be proud of. #### Campaigns & content Great creative earns attention. We develop campaigns and content that move people — from the central idea through to execution across every channel it needs to live in. Services: - Campaign identity: the visual and verbal language system that makes a campaign coherent and ownable - Campaign creation: the ideas and executions that bring the campaign to life across channels - Content strategy: the plan that connects content to commercial objectives and audience needs - Social media: content designed for social channels — not repurposed from elsewhere - Copywriting: long and short form, from manifesto to headline - Art direction: the visual direction that makes content feel considered, not produced Who this is for: - Brands launching something — a product, a market entry, a repositioning — that needs a campaign idea to lead it - Marketing teams that have good creative thinking but need an agency partner to bring it to life at the quality it deserves - B2B brands that need to shift perception — to be seen differently by a specific audience at a specific moment - Businesses that need a consistent content engine, not just a one-off campaign Our approach: 1. Understand — we get to grips with the audience, the objective, and the moment 2. Conceive — we develop the campaign idea, the central thought that everything else hangs off 3. Create — we execute across channels, adapting the idea without losing what makes it distinctive 4. Evaluate — we measure what matters and feed learning back into the next cycle Page: https://uk-hb.com/what-we-do/campaigns-content/ --- #### Sales & commercial enablement The best sales conversations happen when the materials are as good as the people having them. We create the collateral, tools, and presentations that give commercial teams a genuine edge. Services: - Pitch decks: presentation design built around the narrative, not just the slides - Sales collateral: brochures, one-pagers, capability documents - Product launch materials: the suite of assets that introduces something new to the market - Proposals: designed proposals that make a written case as compelling as a verbal one - Credentials documents: the agency or firm credentials that open doors Who this is for: - Sales and commercial teams whose materials do not reflect the quality of the business they represent - B2B brands going into high-stakes pitches that need materials built to win - Businesses launching a new product or service that needs a commercial story as compelling as the product itself - Marketing teams that have built a strong brand but have not brought it consistently into the sales environment Our approach: 1. Listen — we get into the commercial reality, the audience, the objections, and the competitive context 2. Structure — we build the narrative architecture before we design anything 3. Design — we bring it to life at the standard of the brand 4. Equip — we make materials practical, easy to adapt, and built to work in a room Page: https://uk-hb.com/what-we-do/sales-commercial-enablement/ --- #### Events & experiences Physical and virtual experiences that make a brand unforgettable in the moments that matter most. Services: - Event design: the visual and experiential identity of a live event - Exhibition design: stand and space design for trade shows and exhibitions - Brand activation: physical or digital moments that bring a brand to life in an audience's world - Virtual events: design and production for online events and broadcast experiences Page: https://uk-hb.com/what-we-do/events-experiences/ --- ### PILLAR THREE: We design and build digital Most B2B brands have digital. Few have digital that genuinely reflects the quality of the brand behind it. HB designs and builds across the full digital range — whether that is a new website, a high-impact experience, or bringing rigour to what is already there. We own the full process. We do not hand off to a separate development partner. We design and build in Webflow, WordPress, and Ceros. #### Web design & build Design-led websites built to represent a brand and convert its audience. Services: - UX and strategy: audience journey mapping, information architecture, conversion strategy - Web design: high-fidelity design that looks and works like the finished site - Ecommerce design and build: B2B ecommerce platforms designed around the buyer journey - Email design: transactional and marketing email templates built to brand standard Platforms: Webflow, WordPress Who this is for: - Brands whose website was built by someone who did not understand the brand - Businesses that have rebranded or repositioned and need their digital presence to catch up - Companies whose website is generating traffic but not converting the way it should - Organisations that want a design partner who will own the full process — not hand off to a separate developer Our approach: 1. Discover — audit the current state, understand the audience journey, clarify what the website needs to do 2. Architect — map structure, content hierarchy, and user journeys before design begins 3. Design — high-fidelity design that feels like the finished site 4. Build — Webflow or WordPress, handed over in a state the team can manage Page: https://uk-hb.com/what-we-do/web-design-build/ --- #### Digital experiences Not everything needs to be a website. Some briefs call for something purpose-built — a digital experience designed around a specific audience, moment, and outcome. Services: - Interactive campaigns: immersive digital environments built around a campaign idea - Sales tools: interactive, designed tools that go further than a deck in a sales conversation - Digital magazines: editorial-led digital publications for clients, prospects, or employees - Investor and annual reports: digital versions of financial communications, built to be read not just filed Platforms: Ceros, Webflow Who this is for: - Brands launching something specific that deserves its own digital moment rather than a page on the main site - Businesses that produce annual reports or investor communications and want them to work as hard digitally as in print - Marketing teams running campaigns where the landing experience needs to be immersive - Commercial teams that need a sales tool that goes further than a slide deck Our approach: 1. Define the outcome — start with the job to be done, work backwards from there 2. Design the journey — map the experience before designing it 3. Build and animate — bring motion, interaction, and content together in service of the outcome 4. Measure — ensure analytics are in place so the experience can be evaluated and improved Page: https://uk-hb.com/what-we-do/digital-experiences/ --- #### Video & motion Brand films, campaign content, animation, and social video — made with the same craft HB brings to everything else. Services: - Brand films: flagship films that define how the world sees a business - Campaign content: video that performs across channels without compromising on quality - Animation: motion graphics, explainer animation, and brand-led animation - Social and digital video: content sized and optimised for the channels it lives in - Motion design: the motion layer that brings digital experiences and brand assets to life - Scriptwriting: the written foundation that makes a film worth making Who this is for: - Brands that need a flagship film built to last - Campaign teams that need video content that performs across channels - Digital teams where motion is part of the design, not an afterthought - Businesses that buy video from multiple suppliers and want one partner who understands the brand Our approach: 1. Brief and concept — develop the brief and the creative concept before anything is produced 2. Script and storyboard — write and visualise before shooting, no surprises on the day 3. Produce — manage talent, location, edit, and grade, keeping the brand consistent throughout 4. Deliver — formats optimised for wherever the video needs to live Page: https://uk-hb.com/what-we-do/video-motion/ --- ## Selected work ### Corinthia — Brand identity Brief: Establish the brand identity for a new private credit firm. Practice: Naming & brand strategy, Identity & design systems Sector: Financial services Page: https://uk-hb.com/work/corinthia-brand-identity/ ### Cavernoma Society — Brand identity Brief: Amplify the brand voice and visual identity of a medical charity. Practice: Identity & design systems Sector: Not-for-profit / healthcare Page: https://uk-hb.com/work/cavernoma-society-brand-identity/ ### Frontier Economics — Campaign strategy Brief: Shift perception of an economics consultancy among a senior B2B audience. Practice: Campaigns & content Sector: Economics and consulting Page: https://uk-hb.com/work/frontier-economics-campaign-strategy/ ### National Trust — Digital magazine Brief: Transform the National Trust's member communications into a digital-first magazine experience. Practice: Digital experiences Sector: Heritage and conservation Page: https://uk-hb.com/work/national-trust-digital-magazine/ ### BDO — Ecommerce platform redesign Brief: Redesign a B2B ecommerce platform to streamline the purchase journey and drive sales. Practice: Web design & build Sector: Professional services Page: https://uk-hb.com/work/bdo-ecommerce-platform-redesign/ ### Newton — Brand activation Brief: Accelerate growth in new markets through a brand activation programme. Practice: Identity & design systems, Campaigns & content Sector: Management consulting Page: https://uk-hb.com/work/newton-brand-activation/ ### Microsoft Advertising — Event design Brief: Design a landmark event to make a brand statement at scale. Practice: Events & experiences Sector: Technology Page: https://uk-hb.com/work/microsoft-advertising-accelerate-event/ ### Korn Ferry — Brand guardianship Brief: Create compelling narrative content for C-Suite audiences on an ongoing basis. Practice: Campaigns & content, Sales & commercial enablement Sector: Executive search and consulting Page: https://uk-hb.com/work/korn-ferry-brand-guardianship/ --- ## Key facts for reference Agency name: HB (Hamilton Brown) Location: London, United Kingdom Specialisation: B2B brand and digital Primary sectors: Professional services, financial services, management consulting, technology, not-for-profit Company type: Independent creative agency Digital platforms: Webflow, WordPress, Ceros Certifications: ISO 27001 Awards: Great Place to Work — UK's Best Workplaces in Advertising, Media & Marketing 2025 In-house model: HB In-house (embedded team within client organisation) Email: hello@uk-hb.com Website: https://uk-hb.com Instagram: https://www.instagram.com/hamiltonbrown_london/ LinkedIn: https://www.linkedin.com/company/hamilton-brown/ --- ## Frequently asked questions Q: Does HB work with B2C brands? A: HB's primary focus is B2B. Most of our clients are established businesses selling to other businesses — in professional services, financial services, consulting, and technology. We do occasionally work with B2C brands where the brief aligns with our strengths. Q: Does HB do brand strategy and digital, or is it one or the other? A: Both, and increasingly together. We build brands strategically and creatively, and we take them into digital — designing and building websites, digital experiences, and video. Clients often come to us for one and stay for both. Q: What digital platforms does HB build in? A: We build websites in Webflow and WordPress. We build interactive digital experiences in Ceros and Webflow. We own design and build in-house — we do not hand off to a separate development partner. Q: Does HB do naming? A: Yes. Brand naming is part of our Naming & brand strategy practice. We develop and test naming routes grounded in brand strategy, checked for trademark availability, and chosen to work across markets and channels. Q: Does HB offer an in-house model? A: Yes. HB In-house allows clients to embed the HB team within their organisation — fully immersed in the client's culture, on-hand when needed, working to the client's rhythm. Q: Where is HB based? A: London, United Kingdom. Q: How do I get in touch with HB? A: Email hello@uk-hb.com or visit https://uk-hb.com/contact/